World Cup 2026: What’s Happening to Ticket Prices?

FIFA is eager to push fans into its own selling point. And you can imagine why, considering that they take 15% from both the buyer and the seller.

It’s on His FAQ page,, External “We strongly encourage you to purchase all types of tickets,” world football’s governing body said on official forums.

FIFA has warned that tickets bought through other means are “invalid and subject to cancellation without notice”.

But on Tuesday, shortly after the stock on FIFA’s own site fell, its availability on SeatGeek appeared to rise sharply.

Not just random, individual seats, but seats placed in rows of specific blocks.

This was highlighted on social media, and within 24 hours the availability on SeatGeek seemed to drop again.

Ticket Data reported on Wednesday that the number of tickets sold by FIFA had risen to 37,000.

It is impossible to verify who listed the tickets and why. Or why the numbers were changed on the FIFA site.

SeatGeek also has thousands of listings on sites like StubHub and VividSeats.

Anyone can make listings on these external sites, and the tickets themselves may not even exist.

SeatGeek has denied any direct role, but that doesn’t mean FIFA or one of its partners can’t act and list independently.

The statement reads: “SeatGeek is a trusted marketplace that provides fans with secure access to tickets for tens of thousands of live events, including the World Cup. We have no partnership or distribution agreement with FIFA.”

FIFA was approached for comment, but no response was received as seen in the ticketing process.

There are other pointers on SeatGeek as well.

Instead of random seat prices, they seem to be set at standard, incremental prices – getting more comfortable and closer to the front.

Looking two blocks behind the Uzbekistan and Congo DR goal, there are 60 multiple ticket listings between blocks 102 and 103 priced between $250 (£190) and $296 (£225).

When FIFA released its most expensive ‘front’ ticket in April, it sent a clear message that it feels the ticket is more valuable the closer you are to the pitch.

The price increases by a few dollars, per row. All priced below the $380 (£289) face price.

So either a lot of people are losing a lot of money, or the plan is to change the item.