Ukad study: Social media ads expose young people to ‘dangerous’ performance-enhancing substances


SARMs aren’t the only potentially harmful substances being marketed to young gym-goers online.

Online searches for the peptide have increased fivefold in the past year, according to data from Google Trends, promoted by fitness and influencers for muscle growth and injury recovery, and Maxing to see – Predominantly US-based youth promoting extreme forms of makeovers.

Peptides are chains of amino acids that occur naturally in the body, but some synthetic types have historically been injected by weightlifters and bodybuilders to enhance performance.

Synthetic peptides are usually unregulated and can present a variety of health problems, including sepsis, allergic reactions, swelling, heart palpitations, and thyroid dysfunction.

Anabolic steroid use can increase the risk of heart attack, stroke and psychiatric problems.

According to the Ukad survey, 5% of young people said they were exposed to online advertisements for peptides on a daily basis, while 6% saw anabolic steroid promotions on a daily basis.

“Our advice to young people is don’t believe everything you read on social media,” Rumble said.

“Real success is built, not bought.”



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