Tequila and dot cakes are trending on Tik Tok and Instagram this summer

Google searches, External The popularity of this little sweet Japanese bread in the UK has been steadily increasing over the past five years.

TikTok is also filled with cooking videos, Including the one that has about 400,000 likes , ExternalBy Great British Bake Off alum, Ed Kimber

In May, The Times described this once-good bread as a growing trend in London’s high-end restaurant scene.

Waitrose has seen demand for milk cakes – a related product with a similar rich texture – jump 2,000% year-on-year, according to its press office. He attributes this jump to the popularity of Asian-inspired cuisine.

Made with (you guessed it) milk, this rich bread has a soft, pillowy texture, thanks in part to a fermented tangzhong or yudane starter of flour and liquid.

Jo, AKA This Mom Cooks, regularly films herself trying new supermarket foods. The Manchester mum-of-three was particularly fond of yellow-stickered items, which prompted her to try them out. Discounted Japanese milk bread, External Recently, her video has racked up 41,000 views on Instagram.