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With Hisense, you’ll feel like you’re in the middle of a stadium, even though you’re sitting on your couch at home.
Hisense, the official sponsor of the World Cup for the third time, introduces technologies that will make your sofa the best seat in the house to watch the excitement of the 2026 World Cup and enhance your experience of watching the biggest football event in the country.
World Cup.. Are you watching from home or from the stands?
There is no doubt that every fan dreams of having the experience of watching a World Cup match from the stadium itself. The atmosphere, the joy, the enthusiasm, the community spirit and all the unforgettable feelings that accompany that experience. Unsurprisingly, there is a distinct advantage in ways to watch World Cup matches. at the top comes the stadium experience, followed by watching on a big screen in a restaurant or public place, and then the living room at home.
Watching from home, while convenient, is not always the ideal option for the fan who wants the atmosphere and excitement of a stadium or crowd. But watching the games from the comfort of your living room can turn into a truly exceptional experience if you have the right environment to ensure you don’t miss a single detail.
With the 2026 World Cup intensifying, it’s more important than ever for every fan to watch hassle-free.
How is Hisense improving the World Cup viewing experience?
Hisense, the official sponsor of the 2026 World Cup, believes that the order of preference for viewing the tournament may need to be revised… or at least it should be.
The company’s flagship UR9 series, powered by an RGB MiniLED backlight system and Hi-View AI Engine RGB processor, gives fans a visual experience that allows them to see true colors inside the stadium without any approximation or compromise.
Soccer is a fast game… sometimes too fast, especially when you’re trying to watch your team’s defense chase down a lightning-quick winger. Often, traditional screens struggle to handle fast movements, resulting in blurring that makes it difficult to track the ball during quick passes. But with a local refresh rate of 180 Hz, this problem almost completely disappears.
Then comes the sound, which is no less important than the image. Hisense has partnered with French audio specialist Devialet, which means that when you hear the roar of the crowd, it feels like the sound surrounds you from all sides.
Hisense.. is the exclusive supplier of VAR review screens for the 2026 World Cup
There is one detail that speaks louder than the list of technical specifications. Hisense has been confirmed as the official and exclusive supplier of VAR monitors for the 2026 FIFA World Cup in the US, Canada and Mexico.
The technology that referees will use to make important decisions in matches, from offsides, penalty checks and red card approval, runs on Hisense RGB MiniLED displays. Zurich’s video operations room has also been upgraded with these screens specifically because VAR officials need “clear and authentic replays of live match footage”.
If this technology is accurate enough to make arbitration decisions that will be watched by billions of viewers and can remain the subject of controversy for many years, then it is certainly more than suitable for your living room.
It doesn’t stop there because Hisense
Hisense supports a more inclusive World Cup
In addition to its efforts to enrich the fan experience from their homes, Hisense has also contributed to improving the experience of fans in stadiums. The company, in partnership with FIFA and KultureCity, launched the first sensory-inclusive World Cup this summer.
Special sensory rooms are available at all host stadiums in the United States, Canada and Mexico to provide a more relaxed environment for fans with sensory processing disorders or conditions. This initiative aims to make the tournament accessible to millions of fans who could not participate in it before.
World Cup 2026: Capture every moment of excitement without compromise
At the World Cup, the competition intensifies, the pressure, the drama, the excitement and the passion all rise to the surface. What’s better than experiencing all this in your living room with the latest technology?
Granted, the living room will never match the atmosphere of being in a stadium full of excited fans. But when it comes to watching the actual football, seeing every detail on the pitch, following every pass, capturing all the facial expressions of the players in 4K HDR and hearing the broadcast clearly without the distortions or audio jumps that sometimes occur in stadiums, your living room can be the best seat in the house after all.
Especially when the final whistle of the 2026 FIFA World Cup is sounded on July 19.
