Vapes to protect children to have less interesting names

Plans to stop vapes being marketed to children are part of a UK-wide consultation to promote plain packaging, end the use of funky flavor descriptions and make vapes disappear from view in shops.

Health Secretary James Murray said it was clear many young people were being drawn to testing.

According to the recommendations, packaging should be plain, with restrictions on the use of images and branding.

Names associated with sweets, desserts, sweets and alcohol are banned to make products less appealing to children.

Health experts say there is no legal reason for nicotine products to come in neon packaging, display cartoonish images or use flavors and branding designed to attract a child’s eye.

Murray said: “The evidence is clear: more and more young people are experimenting with vapes, attracted by the different flavours, bright colors and marketing displays.

We must act now to reduce the appeal of addictive vapes to our children.

“Vapes are less harmful than cigarettes and can play an important role in helping adult smokers quit, but they should not be designed and marketed in ways that challenge children.

“These proposals are about striking the right balance and I ask everyone to give their opinion.”

The 100-day consultation follows the recent past. Tobacco and Vapes ActIt sets out ideas to create the UK’s first smoke-free generation by protecting children from nicotine addiction and ensures adult smokers still have access to vaping products to help them quit.

Children aged 17 or under are now banned for life from buying cigarettes, as shops are illegal to sell to anyone born after January 1, 2009.

And it gives authority to ban the breath by expanding smoke-free laws in cars transporting children, on playgrounds and outside schools, and in hospitals.

Following the ban on single-use vapes, the sale of vapes from vending machines and the end of advertising and sponsorship of vapes will be banned in the future.

Around one in one million 11-17 year olds in Great Britain will have taken a breathalyzer test by 2025, according to the charity on smoking and health.

The consultation also offers cigarette packs that tell shoppers where to look for help, and plans to put all tobacco products – including cigarette wrappers and cigarettes – into clear packaging.