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Roku is raising the prices of its sticks and boxes by up to 60 percent.
Roku has updated its website with new prices. Currently, it is still selling its replacement players at their old MSRPs but lists those prices as retail prices. The new prices are:
- Roku Streaming Stick: $40 (was $30)
- Roku Streaming Stick Plus: $60 (was $40)
- Roku Streaming Stick 4K: $80 (originally $50)
- Roku Ultra: $150 (originally $100)
- Roku Streambar SE: $150 (originally $100)
Roku is also raising the price of a bundle that includes Streaming Stick Plus and a one-month subscription to Fox One. As recently as July 20, Roku listed the bundle at $60 with a retail price of $25, according to the Internet Archive’s. Wayback Machine. Now, the bundle carries an $80 MSRP and a $45 retail price.
