RingConn’s Lord of the Rings promotion thinks the wise ring wearer wants to be like Gollum

Smart ring maker RingConn’s commercial edition he says Lord of the Rings’ “The story of endurance illustrates a simple but powerful idea: these meaningful changes often begin with the choices we make every day.” RingConn shares a similar sentiment, believing that lasting change begins with everyday awareness and small, intentional choices.

Of course, the “deliberate choices” Frodo makes The Lord of the Rings including mainly not wearing one ring and (spoiler alert) throwing it into a volcano. That’s not the idea behind RingConn’s smart rings – like Gollum, you have to wear them 24/7.

SeasideVictoria’s song says RingConn’s Gen 2 Air they have good battery life“about eight or nine days,” so you don’t have to charge as often if you want to meet your needs on the road to Mordor. But, if wearing a power ring sounds like a good word to you, then starting June 27, the first purchase of 3,500 for RingConn Gen 3 in the US will include a The Lord of the Rings-a small payment package, and everyone after that can expect digital video codes.