Pink boots in the World Cup: Why do footballers wear pink boots in the World Cup?

When manufacturers begin designing new boots — a process that can begin up to two years before release — they often consult trend forecasters like WGSN to find out what colors, themes and styles might be ‘in’ when the product finally hits shelves.

But there are other reasons why pink has hit football.

Of course, players are much more open to wearing extravagant boots than previous generations.

But the simple reason companies hit on pink is how it contrasts with peach green.

Whether you’re on television, in the stadium or scrolling on your phone, it shows.

The pink boot shows up if you’re watching slow-motion clips or under the stadium lights.

In short – it’s highly visible.

But ironically, with so many manufacturers coming in pink, perhaps their designs are harder to distinguish?

This article is the latest from BBC Sports Ask me anything team