Perez fires the starting gun of the “Bone-Breaking War” in Madrid.

Florentino Perez will launch his official campaign for the presidency of Real Madrid from the Melia Castilla hotel tomorrow, Wednesday, at 7pm Spanish time, a move that paves the way for a decisive battle against his rival Enrique Riquelme for the presidency for the next four seasons.

An ambitious slogan and a clear message

Perez chose “Great History Awaits Us” as his campaign slogan, with a clear message to the Royals that the future holds greater achievements than what has been achieved in the past.

The man who led Real Madrid to seven Champions League titles in his previous two terms in charge is banking on this exceptional legacy to convince members to hand him a new term.

A Bernabeu banner commemorates the achievement

In a symbolic move, before kicking off his campaign, Perez raised a huge banner outside the Santiago Bernabeu stadium commemorating the seven Champions League titles the team had won under his leadership, directly reminding fans and members of the magnitude of his achievements during his reign.

Election day is approaching

Later today, Tuesday, Real Madrid will announce the official date of the election, which will determine the identity of the president of the Royal Club for the next four years.

According to the information circulating, the elections will take place next Sunday, June 7, if there are no last-minute changes.