OpenAI is feeling “burned” by Apple’s ChatGPT integration, insiders say

OpenAI is said to be exploring legal options after Apple’s ChatGPT integration into its products did not meet the AI ​​company’s expectations.

After the partnership was announced, Apple compared the features that link Siri and ChatGPT to its own now-famous for embedding Google search in the Safari browserinsiders spoke on condition of anonymity to discuss the “complicated” deal. told Bloomberg. And the promise of the exciting OpenAI, which hopes that the partnership “could generate billions of dollars a year in subscriptions,” an OpenAI official who did not speak to the name of the partnership told Bloomberg.

Instead, OpenAI suspects that Apple deliberately failed to promote the integration and fears that the deal will damage ChatGPT’s brand, the sources said.

In particular, OpenAI hates the way Apple designed the integration, the sources said. Even worse was the decision to force Apple users to call Siri to “repeat the word ‘ChatGPT’ when speaking or typing a command,” the sources said. This makes it difficult for users to access the interface, OpenAI apparently understands. And some of Apple’s choices, such as using smaller windows that provide less information when responding to ChatGPT messages, seem to ensure that users can ignore the content, sources said.

As the head of OpenAI explained, Apple did not clearly explain how the integration works when the agreement is met, so OpenAI took a “leap of faith” that it now seems to regret.

“When we heard about this opportunity, it felt amazing: to be able to get a lot of customers and distribute it in a very large area,” said the executive, trying to explain why OpenAI was willing to enter blindly. Since then, efforts to renegotiate the deal have “stalled,” Reuters reported report. And, allegedly because of feeling “burned out,” OpenAI has refused to enter into other partnerships to work on Apple’s AI models, Bloomberg reported.

According to insiders, OpenAI is so disappointed with Apple’s work that the AI ​​company is now “actively working with an outside law firm on a number of issues that can be addressed in the near future.”

“We’ve done everything according to the situation,” the OpenAI executive summed up OpenAI’s frustrations to Bloomberg. They didn’t do anything, and what’s worse, they didn’t even honestly try.”