Newcastle United: Why are they changing their club badge?

Newcastle United The club is set to change its badge for the first time since 1988.

The logo is popular with fans, but Newcastle You feel like it’s “struggling to perform in a modern setting.”

“The complexity and complexity make consistent quality reproduction impossible – from modern digital platforms to environments and merchandise,” the club said.

NewcastlePlans to modernize the crate were officially launched in May 2025.

The club discussed “possible ways forward” with the Supporters Advisory Board and reviewed its 19,500 members and season tickets.

Fan feedback helped shape the options, which would ultimately be presented on the ballot.

84% of those included in the study made it clear that they want it Newcastle To “honor our heritage” rather than completely rehabilitate our heritage.

Proponents also consider which subterranean elements of the season are most important, including castles, seahorses, black and white shields and ribbons.

Eligible voters — season ticket holders, members and anyone who purchased tickets to two or more women’s home games last season — will select their favorite design during a two-week window in August.

BBC Sport asked fans for their views and one respondent suggested that Ian voters should have “none of the above options”.

“When the club come out and say this is happening, it’s hard to say the fans are getting their say,” said another Matt.

“These new threads represent a simplified, homogenized version of everything that has grown post-Covid.

“I can already see the final product; a stripped-down version of the crest that’s more caricature than representative of anything meaningful.”

however, Newcastle Supporter Phil highlighted that the club “at least seem to be listening to the fans instead of getting bogged down in soulless corporate design”.

Another fan, Andy, “loves” the existing badge, but also stressed that “we have to understand that things are going to change.”

“The brand you see has evolved to meet the needs of the modern world,” he added.

“We shouldn’t be different, it looks like they’re trying to do it in the right, respectful way, but we have to let it happen.”