Mursi’s fashion side hustle from the House of Nan turns into a £10m business.

Olivia has always loved fashion, but never imagined that a side hustle from her grandmother’s house would turn into a £10m brand.

That brand has since featured Murchie on TV show Love Island, and has seen her move from Nanawa to a station for her 35 staff.

Olivia Prince, 31, started working as a hostess after landing a placement at mainstream brand Boohoo, when she started selling clothes on the website as a sideline.

It has grown to such a degree that in June, The Times ranked her account in the middle. 20 fastest growing companies in the UK, External.

One business expert said the UK has a “disturbing culture of side hustles” but high-level success is “difficult to replicate”.

Originally from Conwy, Olivia loved to experiment with painting and dressmaking as a teenager.

She studied fashion buying and merchandising at Manchester Metropolitan University and was recruited by the city’s leading international fashion brand, Boohoo.

“I think one of my fears was obviously going to university and then not being able to get a job, especially in the field I’m interested in.”

“So I thought if I get a placement, even if it takes me an extra year to graduate, hopefully that’s a foot in the door.”

Olivia said it was a “once-in-a-lifetime opportunity” for someone like her to “come from Wales and land her first job at Bohu”.

She said, “You should have done a really creative CV to show off your skills… I can’t draw, but how cool would it be if he had this leather jacket with my CV on the back?” she said.