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Back in 2018, rapper and activist Boots Riley made his film debut with Sorry to bother you. It’s a hilarious comedy about racial and economic inequality, following telemarketer LaKeith Stanfield, who wears a “white voice” to succeed. But it also has horse people. It was, for me, right where I’m Sorry to Bother You and threatens to break the spell, even in the uncomfortable mirror of our world that Riley creates on a soapbox.
The brash filmmaker doesn’t make it easy to like his gonzo agitprop. That’s part of its overall appeal, really. He forces us to deny it and run away because it is a compelling and necessary voice.
All in all, I Love Boosters’ latest Riley is funny and militant in its refusal to be entertained in a conventional way. As soon as you reach the comfort zone with his seductive ideas, in which thieves like Robin Hood unleash high fashion for the filthy rich, Riley throws some cunnilingus demons; or Marxist ideas such as materialism, which he shows to the audience by showing two people struggling.
Well, small particles are easily digested. I’m avoiding revealing how absurd and disturbing things begin there, at the risk of isolating or distancing myself from the way Riley did in Sorry To Bother You. But offensive and deviant crime is always inspired by, and organic to, the political ideology of cinema and the resistance of cinema. And whatever makes them confused or upset, it also ensures that we are not attracted to attention.
Let’s just say I Love Boosters and receive all the rejection, even for itself.
And Riley isn’t the first to play the game, of course. Traveling with political intentions is Jean-Luc Godard, whom Riley refers to in vain in I Love Boosters. Perhaps he admits how much money has been borrowed from the new French filmmaker, Tout Va Bien. Just replace Tout Va Bien’s Paris in the Bay area in I Love Boosters, and replace the threat of French sausage factory workers with an international attack on fashion.
Inspiration, led by Keke Palmer’s squirrely and gorgeous Corvette, is part of that rebellion. They are on the verge of shoplifting, stealing fashion from department stores, stuffing everything they can into their huge wardrobe, which will be taken later. First we see Corvette walking in her pink jump suit so big she looks like a Teletubby walking through a store.
Corvette, Taylor Paige’s mischievous Mariah and Naomi Ackie’s stoic Sade are entrepreneurs who go about their business as a team. They are creating a community among their fellow supporters and grateful customers. Mariah calls it “fast fashion help”.
Their operation also puts them on the same side as the exploited retail workers and the Chinese workers who oppose Demi Moore’s silver-haired Christie Smith, the haute couture vulture capitalist who knows no boundaries or culture. Christie, who comes across as a difficult, non-committal response to The Devil Wears Prada’s Miranda Priestly, has some creatures that bend in the same way as the people on horseback in Sorry To Bother You.
It is Christie who calls the unknown thieves robbing his stores “the Velvet Gang”. They also call them “downtown people”. Corvette is just happy Christine knows she’s there.
Corvette worships Christie. Sometimes he dreams of being a good producer before he passes out, as a quick way to live in the fried chicken place with Mariah. He washes off the pile, and the smell of chicken molasses is hard to shake.
I Love Boosters is filled with a number of gags like this one, while also boasting Riley’s comedic skills, especially in the hilarious heist scenes. It’s dawn when Mariah holds her breath long enough to fade to black, only to lose sight of the white workers who are eyeing her suspiciously, and Riley is at her peak. Things take a turn for the worse when Poppy Liu arrives, as a refugee from an unsafe Chinese factory making Christie’s clothes. He joins the Velvet Gang, and brings a teleportation device into action.
Riley makes the most of his ensemble, which also includes Sorry To Bother You’s Stanfield as a sportsman who seems to melt the screen when he stares into the eyes of a Corvette, and Don Cheadle, hidden under heavy latex, playing an oil and pyramid salesman who oversees his area.
But while each actor can create an impressive and timeless performance, their characters can feel limited. We don’t really bond with Corvette and its crew, to know and love them enough to stick around when the plot goes to the haywire. Most of the characters in the film are defined mainly by where they fall on each spectrum in terms of race and capitalism, and their role in the message of the film.
I Love Boosters keeps everyone at a distance, considering its politics.