How Big Is ‘Love Island USA’? More than 10 million people are already on His App

String bikinis? See. Extra sunscreen? See. Camera walls so that millions of Americans can watch your summer cooking in real time? See. Love Island USAwhere contestants date, marry, and fight as they roam a neon-colored house in swimsuits, is currently approaching the “culmination” of its eighth season. The biggest bombshell this summer? The Love Island USA appwhere viewership levels are high it is destroyed on the first ballot.

Real life fans enjoy controlling the action through their in-app votes, helping to decide who gets married and who gets dumped. Fan polls are held five times per season and are not announced in advance. Votes allow users to choose their favorite family, which of the evicted members they think should be restored, and in the end they will vote for which two Islanders should win the popular competition with $100,000. Earlier this season, for example, the couple who received the fewest votes from viewers for their “favorite couple” was on the verge of being eliminated.

Although the main use of the application is to vote, users can also go through the Instagram-like feed of videos, take pictures, and polls. And, of course, it is Love Island USA The app includes shopping links so the most active viewers can grab the deals.

The Love Island USA The app now has more than 10 million unique users, the show’s creators tell WIRED. Since the beginning of this season in June, it has reached number one in the iOS The Entertainment category of the App Store six times – a category shared with giants like Netflix and TikTok – according to the app review company. Apptopia.

Courtesy of Reece Rodgers

Love Island USA developers see this program as an important part of saving fans stakeholders, whether it is a valid vote or other vote. “More than anything else, we’ve been encouraged by how passionate the audience is about making their voices heard,” says Bernie Schaeffer, chief creative officer. “I mean, say what you want about those numbers, but we have a lot of voters Love Island USA app than we do for most of the political elections happening across the country. “

Fans of Love Island it should be reserved for them TV shows always if they want all the juicy deets before deciding which vote will affect their favorite couple, since the show airs five times a week and the voting windows are only open for a few hours. “The show is moving fast, and just hours after people cast their votes, we’re already revealing and recording the results with the cast,” says Schaeffer.

The team has a road map before the start of each season, based on the time of favorite votes. Even so, they are always ready to call and change the plans depending on the upcoming play and the reaction of the fans. social media.