Hours after Perez’s selection, Real Madrid officially sign a historic deal

Real Madrid and Emirates Airlines have reached a historic agreement to extend their partnership until 2031 in a sponsorship deal believed to be the biggest in Spanish football history, as Real Madrid will receive around €100m a year, making it the world’s highest-grossing shirt sponsorship.

Spanish newspaper AS revealed that the previous contract between the two sides was worth between €70m and €80m per year, but the new renewal has raised the value to around €100m, a leap in quality that reflects the Royals’ huge marketing value.

A partnership spanning two decades

“Real Madrid and Emirates Airlines have agreed to renew their alliance so that the world’s largest international airline will remain the main sponsor of our club until 2031, cementing a relationship that will last nearly two decades.”

The Royals and Emirates Airlines have had a partnership since 2011, but the company did not become the main sponsor of the team’s white shirt until 2013.

With this new agreement, the partnership between them will reach 20 continuous years, making the Emirates Airlines logo the longest-standing sponsor in the history of Real Madrid.

Record in the Spanish Championship

Real Madrid confirmed that “this renewal is an important milestone as it becomes the longest shirt sponsorship in La Liga history”, marking the partnership breaking all records in the Spanish league.

The presence of the sponsor will not be limited to the first team football shirt, but this alliance also extends to the basketball department, in addition to all the lower age groups of the club’s academy.

We put the fans at the heart of the game

Emirates Airlines Executive Vice President Corporate Communications, Marketing and Brand Boutros Boutros expressed his pride in this historic agreement.

“Emirates has a long history of supporting football, connecting with millions of people and connecting communities through our shared passion for the sport.”

“What we have built with Real Madrid is a great example of this commitment. putting fans at the heart of the game, giving them access to unforgettable moments and inspiring the next generation of fans and players.”

A very special relationship

For his part, the president of Real Madrid, Florentino Perez, highly appreciated the exceptional partnership that has united the two sides for years.

“This agreement is an alliance that reflects a very special relationship that we have built over the years,” Peres said. “We have been and continue to be together in one of the most successful periods in our history.”

The Royals president noted that this partnership has seen Real Madrid achieve historic achievements, including winning several European and domestic titles in recent years.