Google SynthID watermark is hard to crack, but it doesn’t solve AI disinformation

The growth of AI-generated media can be difficult to understand.

The Starling Lab, a research collaboration from Stanford University and the University of Southern California, estimates that it took until 1975—149 years after the invention of the camera—for people to take 1.5 billion photos. It took AI itself 18 months to do the same. And the AI ​​didn’t stop there.

This year, Google announced at I/O that its devices were used in the production over 100 billion AI images and videos in just a few years, and Google is far from the only place with AI. The company combined these impressive figures with a number of partnerships to expand the use of its SynthID watermarking technology, which can be used to label AI-generated content and help people recognize the real thing.

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