Google invests in A24 to develop AI video tools

Google’s DeepMind AI lab is teaming up with A24 to develop new video production technologies aimed at helping future filmmakers “expand their storytelling potential.” As part of a new research and development partnership, The Wall Street Journal reports that Google is investing “about $75 million” in A24, which is the first time the search giant has taken a stake in a movie studio.

“This partnership combines a world-leading lab with a world-leading film studio to help artists develop new ways of working,” Google said in its announcement blog. “This ensures that the tools of the future are shaped by those who use them.”

The deal is expected to extend to “multiple projects over time” according to Google, although the announcement does not specify which movies Google will be involved with. WSJ reports that Google and A24 plan to develop new tools for video production and distribution, which Google also stated in its announcement, saying “the first focus is to bridge the gap between high-tech and next-generation entertainment.”

The multi-year contract is not exclusive, according to WSJand does not allow Google to access A24’s video and TV library data. However, the deal could raise eyebrows in the film industry, as Google’s AI models are trained on publicly available internet content, and how movie studios react to it. Disney, Universaland Warner Bros fought against the AI ​​industry are suspected of violating their rights.

WSJ He also says that Google and A24 hope to include a list of existing artists in the partnership, such as the creator of YouTube and Back rooms director, Kane Parsons. In an interview with From Australia earlier this month, Parsons said that “the AI ​​output feels more like an anomaly than a sign of social and economic decay,” and finds “there is no happiness” for using technology in every job.

According to Scott Belsky – an A24 colleague who was previously head of Adobe Strategy – the tools that Google and A24 are developing “will not look like the kind of AI that people are uncomfortable with.” In his words that WSJBelsky said “there are good services that protect control and support risk management.”