Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124

Apple only raised prices on Macs and iPads in response to the high cost of memory chipsin the middle of Amazon Prime Day. This means that the discounts available (albeit small) on Apple laptops like the MacBook Neo, MacBook Air, and MacBook Pro just got better.
For example, the 13-inch MacBook Air M5 that started at $1,099 and is on sale for $949 will soon take on a full price of $1,299. That initial $150 discount only saved $350 compared to Apple’s upcoming pricing.
There’s no guarantee how long the current sale will last, and there’s no word on whether major laptop retailers like Best Buy, Amazon, Costco, and others will revise all their Mac prices to reflect the increase. But this means that if you are thinking of buying an Apple computer soon or on the fence about buying one it might be best to move as soon as possible.
Fortunately, there are several products available that you can take advantage of. We show all the businesses we can find below.
$590
Apple’s cheapest laptop, with a 13-inch display, A18 Pro chip, 8GB of RAM, and a Touch ID fingerprint sensor. Read our review.
Foundation 256GB MacBook Neo retails for $589.99 per Amazon and Costco. It’s usually a $10 discount, but Apple is raising the price of the Neo to $699 now, saving you $110. The 512GB version with Touch ID and $689.99 ($110 off the new price) at Amazon and Costco.
$949 pa
Apple’s 2026 MacBook Air has an M5 chip and starts with 512GB of storage which is faster than previous generations. It’s still as good as ever despite the higher price. Read our review.
Foundation 13-inch MacBook Air with an M5 chip, 16GB of memory, and 512GB of storage is $949 per Amazon, Best Buyand Costco. That’s a better price than the $1,299 Apple is charging. The 15-inch Air and the same lower configuration retails for $1,149 (plus $350 off its new price) at Amazon, Best Buyand Costco.
As good as the Neo is, the Air is still Apple’s best laptop. Its performance, battery life, and mobility are unmatched. And for $949 or $1,149 you’re getting a laptop that should last you the better part of a decade for what’s sadly now a good thing.
$1549
Apple’s 14-inch M5 MacBook Pro takes everything we love about the M4 model — including all-day battery life and a 12-megapixel webcam — and tweaks it with an M5 device. It also offers fast storage and a 10-core CPU / 10-core GPU that is up to 3.5x faster for AI tasks. Read our review.
Foundation 14-inch MacBook Pro with M5 chip it’s my favorite place in Apple’s lineup if you’re a regular pro but don’t realize you’re paying exorbitant prices for the M5 Pro / M5 Max. It retails for $1,549 ($450 off Apple’s new MSRP) at Amazon, Best Buyand Costco. The updated base model for 2026 comes with 16GB of RAM, 1TB of fast storage, and has plenty of ports. It’s a decent step up from the MacBook Air, but paying Apple’s new price of $1,999 makes it less affordable than it used to be.
$2034
The M5 Pro and M5 Max models of the latest MacBook Pro offer exceptional power and speed, making them ideal for productivity while offering excellent battery life. Read our review.
The high-end M5 Pro and M5 Max MacBook Pros come in 14-inch and 16-inch sizes. Here’s a breakdown of what everyone’s basic setup looks like with Apple’s new prices, and what you can buy here:
There are various configurations of the latest MacBook Pros, with RAM and storage upgrades that go up to insane levels – more than enough to write smoothly without overclocking. But even the default configs for both models are pretty good.
$1149
The latest version of Apple’s all-in-one desktop is equipped with the M4 chip and Apple Intelligence support. Unlike its predecessor, the base model now offers 16GB RAM as standard, along with a new 12-megapixel camera. Read our review.
The M4 iMac from 2024 is priced from $1,299 to $1,499. You can still get the base model with an 8-core M4 chip, 16GB of memory, and a 256GB SSD in different models for $1,149 ($350 off new price) Amazon, Best Buyand Costco. A 10-core M4 iMac with four Thunderbolt 4 ports instead of just two is $1,349 ($350 new price) Best Buy and Costco.
We can’t all agree and why the 24-inch iMac still exists or who needs it, but it’s a lovely all-round computer. And the Mac Mini is impossible to find because of the AI bros and theirs OpenClaw assistants. Womba.