FIFA and Panini will end the sticker book partnership after the 2030 World Cup

Panini will no longer supply its World Cup sticker albums after the 2030 tournament, ending a 60-year partnership with FIFA.

The publisher has produced books and stickers since the 1970 World Cup in Mexico.

Soccer’s world governing body has signed a new deal with Fanatics, owner of collectibles brand Topps, to produce stickers and trading cards for FIFA tournaments and events from 2031.

The same company that will replace Panini in 2024 already produces collectibles for Uefa.

FIFA president Gianni Infantino described the deal as “a new, meaningful way for fans to connect with their favorite teams and their favorite players”.

“It provides another important commercial revenue stream that we bring back, as always, to the game, to football,” added Infantino.

Panini sticker books will still be available for this summer’s tournament, next year’s Women’s World Cup and the 2030 World Cup.