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Moving links in AI solutions will soon show pop-ups.
Credit: Google
Although many of the newly announced AI products will be released soon, Google is still looking for partners to support one of them. Google is looking for publishers who want to try a new way to integrate subscriptions. The company says that the pages you like should be more visible in AI searches, so it is trying to make this happen in AI Overviews and AI Mode. This will use an API to link the user’s registration on the site with their Google account. Google says that early testing showed that users were likely to skip when their registered pages appeared as links in the AI’s responses. Interested publishers are invited to fill out a form for more information.
Google doesn’t accept the conventional wisdom that AI searches reduce the number of websites. However, various reviews have shown that the chatbot is prevent users from leaving the Google platform. This may be good for Google right now, but Gemini only works as a search engine if it has enough web information to summarize. As more and more websites are squeezed for traffic (and advertising dollars), there may be less available.
Google also needs to know that AI’s ever-increasing payback goes beyond the current threat to the Internet — it’s an immediate crime. Publishers, artists, and writers have filed lawsuits against the company alleging that Gemini is using their content within the law. Penske Media claims that searches with AI Overviews can reduce clicks by 90 percent. Meanwhile, Google is under more scrutiny in Europe now that the Digital Markets Act is in effect, which could force the creation of AI Overviews from websites.
These changes may represent a small improvement for Google’s AI tools after they have developed more search for zero. It is not clear whether simply adding external links to AI solutions will make the process complete.