Amazon is adding standalone video to Prime Video

Amazon Prime Video is joining Netflix and Disney Plus by adding a vertical video feed to its advertising program. The new “Clips” feed it will offer short videos from shows and movies, with options to jump into the entire chapter, rent, or buy.

Prime Video previously offered a TikTok-style feed of NBA game highlights, but now you can watch clips from the titles offered on the platform by navigating to the Clips carousel on the app’s home page. “Every time you visit, you’ll see something new based on your viewing history,” Prime Video said.

You can also add shows and videos to your watch list from the Clip feed and share them with friends via voice, email, or social media. Your host will need the Prime Video app to watch the video. Customers are beginning to “select” customers in the US for iOS, Android, and Fire tablets ahead of their release this summer.