Apple and Audi alumni have created a luxury EV based on the moon buggy

The Amble One is flexible from the start. The rear seats fold flat. A weatherproof canvas is coming. A closed front box replaces the standard basket for urban shoppers. The hard doors are not planned, but the second platform – which has already been developed and controls the release of 2029 – will go to the area of ​​ordinary cars, with removable doors, lower roof, and hardtop; It wants to subtly introduce not only the first family car, but the second one.

The upcoming “Amble Two” is the big bet. “Most families don’t want to double their $50,000 BYD or Tesla,” Roose said: “A second family car would be purpose-built, designed for short trips—and one that would be simple, fun, open, and affordable.

Car brands have brands that are trying to disrupt this market, too. 28 mph Lemon Ami and a distance of 46 kilometers is a good example. Stellantis, who owns Citroen, recently announced his plans increase the power for its supermini electric cars. “This is the beginning of a revolution,” says Roose.

However, Amble can shoot. The company appears to have 12 customers signed up, more than 500 vehicles pledged, and more than 10 million dollars signed up, according to Roose. Properties including Amangiri in Utah, Mustique Island, Six Senses Les Bordes in the Loire Valley, and Uva own Na Praia in Comporta have ordered. First receptions for Amble One begin in mid-2027, while orders for buyers in Europe and the US are now open, with delivery in 2028, starting at $25,000.

“Many companies with micromobility start in the urban market and want to compete with everyone, and we all know that this has not been done so far,” says Hoenig. “We are taking a different approach: build our brand as a high-end brand, and then gradually go to the urban market.”

Could a “luxury” moon-inspired EV be the journey to make us all ditch our second-generation ICE cars and embrace micromobility? The Amble One is a far more terrifying sight than what came before it.

This article first appeared on wired.com.