Amazon Develops AI-Animated TV Show ‘Good Advice Cupcake’ His First Creator Is Angry

Author and artist Loryn Brantz never thought she was famous drawings The character that he created about ten years ago will one day be the subject of intellectual property an argument about BuzzFeed, Amazon‘s video streaming service, and production artificial intelligence. But that’s how they are today.

“Nothing that was said in good faith by managers and executives was followed through on,” Brantz says of BuzzFeed, who hired him.

This week, Brantz shared it Instagram page ordering a previously known version. He answers that the company has licensed his consultant, Cuppy, to Prime Video, which is planning to release a series called. Cupcakes & Friendsmade with AI tools. It’s one of three new shows greenlit through the GenAI Creators’ Fund, a collaborative project Amazon Web Services and Amazon MGM Studios.

“This is an attack on artists everywhere,” Brantz said in his letter.

The headlines announcing the project were terrifying—and the kind of scenario that anyone working in creative fields has come to fear in the age of AI. Television shows that have been continuously updated over the years seem to be the best for such activities. (Media mogul Byron Allen became BuzzFeed’s chairman and CEO later buy a lot of check in the form of $120 million, detailing plans to add AI to turn BuzzFeed into a YouTube competitor.)

Brantz, currently the executive director of YouTube teacher Mrs. Rachelhe blasted BuzzFeed and Amazon for their plans to turn his character into a “soulless AI doll” on Instagram. “I urge you to ignore BuzzFeed and any videos created by AI or its neighbors,” he wrote.

Brantz began writing and presenting for BuzzFeed in 2014, at its peak. He was also working on his own books and putting the basics on his social media. In 2017, he went through several platforms with a joke with “A Good Cup of Good Advice” whose character changes as he says that “when life knocks you down, you have to grab it and live.”

“This character is 100 percent based on my personality as someone who is optimistic and optimistic,” Brantz told WIRED. “It was a way for me to give positive advice to people in a good and funny way.”

Originally, Brantz came up with Cuppy to create a children’s book. After Disney published the idea, he brought it into his online game. And when it blew up on social media, BuzzFeed saw an opportunity.

“From there, there was a lot of back-and-forth on how to improve exposure as a website at BuzzFeed,” Brantz recalls. In the end, BuzzFeed released eight episodes of the Best Cupcake Tips webseries, which aired in the summer of 2019. Topics included “Advice on Your Messy Life” and “Advice on Coming Out.”

“When all of this happened, AI didn’t exist,” Brantz says, noting that he would never have signed a deal to allow BuzzFeed to track some of Cuppy’s products with ubiquitous technology. “In the end, I believed them, albeit unwisely, when they said they had no interest in continuing Cuppy without me being involved if I left, and that they would respect my wishes for her,” he says. Brantz left BuzzFeed Mrs. Rachel in 2023 and continued to license his company’s content, including a Best Cupcake Tips An Instagram page with more than 2 million followers.