adidas has partnered with Dubai Design Lab to celebrate the Torch Tree by personalizing its Hyperboost shoes

The partnership reflects adidas’ continued commitment to supporting initiatives that celebrate the communities and cities in which it is active.

Adidas announced its partnership with Dubai Design Lab to celebrate the Torch Tree, a Dubai-wide initiative that celebrates one of the emirate’s most diverse natural attractions through creativity, design and community engagement.

As part of this collaboration, Adidas created an exclusive pattern inspired by the torch tree for the Hyperboost Red Edition, combining the innovations of sports performance and local culture.

This edition will be available exclusively at the Adidas store at The Dubai Mall, where buyers of the Hyperboost Red Edition will be able to customize their shoes with a complimentary laser engraving service starting today until July 31.

This partnership reflects Adidas’ continued commitment to supporting initiatives that celebrate the communities and cities in which it is active, as well as fostering local creativity by providing valuable and meaningful consumer experiences. Adidas is joining a wider movement to highlight Dubai’s cultural identity through design and innovation through its partnership with Dubai Design Lab.

This event will continue throughout the month of July at the Adidas store in Dubai Mall, where visitors are invited to purchase a unique version of the Hyperboost shoe, inspired by one of Dubai’s most famous natural icons.

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