. The idea has clearly struck a nerve. Recently

Google’s in-house artificial intelligence lab. Like

and

Creative activities.

. On X, comments under the trailer were littered with criticism lobbed at A24, from fans posting

, . The studio has launched, and supported, the work and careers of serious filmmakers like Sofia Coppola, Denis Villeneuve, Ari Aster, Jane Schoenbrun, Celine Song, and the Safdie brothers. It has netted dozens of Academy Award nominations since its 2012 founding. The distinctive A24 logo before a film trailer is, in a moviegoing culture otherwise dominated by tedious franchise IP blockbusters, often enough to build hype for a new release.