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Last week, Taylor Swift wrote a three commercial letter programs to protect his image and words. One is supposed to cover the famous photo of the pop singer holding a pink guitar during a concert on her broken Eras tour, where the two letters are easy to recognize: “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.”
The move comes as AI deepfakes keep it up on social media. Each character has the opportunity to use their fans to create non-AI content; earlier this month, an Ohio man was the first person to be judged under a new federal law that criminalizes this kind of “local” fraud. Meanwhile, celebrities find themselves vulnerable to deep dives and false confessions.
New report from the AI detection company Copyleaks shows that Swift and other stars have recently had similarities that are used in fraudulent advertising. The researchers identified a group of videos supported on TikTok that appeared to show Swift, Kim Kardashian, Rihanna, and others promoting “fraud or malicious activity,” and videos that used what the researchers called “sound words” and “imposed filters meant to hide some flaws created in the AI.”
False advertising shows Swift et al. in actions that seem familiar – events on the red carpet or the sets of the show. Instead of answering questions, however, the AI-generated celebrities talk about paid apps in which TikTok users are paid for commenting on the content they are given.
“I was reading about digital trends this week and I came across an experimental feature called TikTok Pay,” says Swift, who is deep in the business that uses crowdsourced images. appearance A real Swift made The Tonight Show Starring Jimmy Fallon in October. “Other users are invited to watch videos and provide feedback.” The deepfaked Swift goes on to say that the app is “in a slow release” at the moment but urges viewers to check it out for eligibility, adding: “If the page opens for you, don’t overthink it.”
Naturally, everyone who clicks is approved. These ads ultimately lead to a third-party user who, despite the TikTok name and logo, apparently had a vibe coded using the AI Lovable platform, whose logo appears on the site and in the URL. At this point, the researchers say, the user is prompted to enter their name and personal information.
While it is unclear what advertisers intend to do with all the data generated through celebrity promotion, fraudulent ads with similar goals are very common. Last week, the nonprofit Consumer Federation of America the defendant Meta, alleging that the tech giant misled Facebook and Instagram users in an effort to crack down on fraudulent ads — and profited by allowing them to proliferate. Monday, the US Federal Trade Commission report that social media corruption is on the rise, with Facebook fraud accounting for the biggest loss.
It’s no wonder Swift and her friends are taking legal action to distance themselves from this fraudulent economy. Although Swift has never publicly responded to her post, the reputational damage caused by her brand’s multi-billion dollar scam cannot be ignored. The problem is, they grow bigger every day.
