Taylor Swift deepfakes are pushing gossip on TikTok

Fraudsters are using AI-generated videos of celebrities including Taylor Swift and Rihanna to promote fake jobs on TikTok, according to verification firm Copyleaks.

The ads often feature celebrities in interactive settings, such as red carpets, podcasts, or talk shows, and are often augmented with real-time images and AI, the company said. Many promote paid programs that claim users can earn money by watching and commenting on TikTok. TikTok’s official logo appears in some ads, though users are redirected to other content that asks for personal information.

In one ad, Swift’s virtual AI avatar encourages users to sign up for TikTok Pay. In other places, the fake Rihanna says that “you just watch the content and give your opinion.”

It’s another example of how platforms are struggling to keep up with the volume of verified data, which is becoming a complex, daily challenge for users. TikTok is not alone here. Reports show users of Meta platforms including Instagram and Facebook see billions of fraudulent ads per dayand the company’s governing body he admitted that this is a serious problem. YouTube also states that “investing heavily” in the fight against fake celebrity ads.

Celebrities are also finding new ways to deal with it: last week Swift set a new mark voice programs in an attempt to protect themselves from AI copies.