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Apple CEO Tim Cook said on a phone call Thursday that it could take “several months” to meet strong demand for the Mac Mini, the company’s small but powerful desktop computer without a screen. Cook’s comments come after coders have confirmed in recent months that the Mac Mini is the best machine for AI jobs.
“On the Mac Mini and Mac Studio, both are amazing AI platforms and tools,” Cook said in response to the findings, in response to review questions. “And this customer adoption is happening faster than we expected.”
The news comes amid another phase of establishing the company’s reputation. iPhone sales came in a little later than expected, although the demand for the iPhone 17 has been very high, and for Apple subscription business has continued to grow.
Apple faced problems in delivery all of them iPhone and Mac product line this quarter. The iPhone’s shortcomings are mainly driven by the many chips that run the phones. But as Cook made clear, two different factors are driving Apple’s lack of Mac business: The rapid adoption of AI output and the company’s unexpected demand. new, beautiful, and affordable MacBook Neo laptop.
Mac sales are usually a fraction of what iPhone sales are—$8.4 billion this quarter, compared to about $57 billion in iPhone sales—and the Mac Mini, in particular, is a fraction of that. But with the establishment of OpenClaw earlier this year, an open-source AI tool, Mac Minis started flying off the shelves because they offer enough power and dedicated computing space for AI tasks.
Some eager customers have been waiting months for their Mac Minis. MacRumors was reported in early March that Apple stopped selling computer configurations that included 512 GB of memory. As of last week, the base version of the Mac Mini was completely sold out.
Cook, and his successor John Ternus, also spoke to Mr. Cook the change in the role of CEO at the end of this year. Cook said on the call that he finds it the “right time” to become executive chairman for a number of reasons, including that Apple is in good financial shape and its upcoming roadmap is “amazing.” He called Ternus “a man of wonderful character and a born leader.”
Ternus then joined a one-minute call to confirm Cook as a business leader and reassure investors that he would take a similar approach to leading the company. He also mentioned the company’s road map.
Both men didn’t know much about the road map they claim is so exciting, but hopefully, it includes more… road Macs.