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Greggs’ move to healthier products and trending drinks has helped boost sales, with the bakery chain reporting a 20% rise in profits in the first half of the year.
The UK’s biggest fast food chain Greggs has launched a range of new products this year, many of which follow trends such as high protein salads and matcha.
Roisin Currie, chief executive of Greggs, previously told the BBC that the rise of weight-loss drugs had prompted customers to do so. To find “small parts”.This can hurt the bottom line.
Total sales for the bakery rose to £1.1 billion for the 26 weeks to the end of June – up 7.2 per cent on the same period a year ago.
Pre-tax profits were £76.0m in the first half of the year – up from £63.5m in the first six months of 2025.
Curry said the company is “expanding and growing our menu in line with tastes and trends.”
The company reintroduced its salad sizes in May, “increasing protein and increasing choice for customers.”
It is trying to appeal to “new and young customers” with the new one Iced Matcha Latteand making nutrition information on labels more transparent for health-conscious consumers.
Greggs, which has more UK outlets than McDonald’s, is set to open 34 stores in the first half of 2026. That brings the total to 2,773, taking into account the closings of 31 stores.
More than half of the new openings were in areas where there were no Greggs stores within a mile. A similar proportion has opened away from the High Street in areas including petrol stations, supermarkets, retail parks, hospitals and university campuses, he said.
Currie said Greggs was tracking customer behavior to help new stores boost visits “without compromising existing store sales”.
She also said Greggs had no planned price hikes in May after breakfast, lunch and “big” deals, which saw several increases last year.
“Our value is in a good place and we will work hard to protect the consumer now and continue to deliver this value for the rest of the year,” she said.
