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There are teams that buy players, others that develop their talents through their academies, and still others that specialize in launching the careers of top European players.
Among the latter, RB Leipzig is considered the best. The club, which is affiliated with the Red Bull Group, is finding great success in its strategy of attracting talent through paid transfer deals, followed by multi-million euro sales. This system is paying huge dividends, making them, along with Benfica and Porto, one of Europe’s leading player sellers.
According to the newspaper “Brand:“Diomandi is the latest example. With the young winger, Leipzig are expected to break their own record sale, previously held by centre-back Guardiola, who moved to Manchester City for €90 million.
And with the Ivorian player: The value of the transaction will exceed 120 million euroswhich proves that investing for sale is profitable.
With the exception of Guardiola, who Leipzig paid Dinamo Zagreb €36m for, then sold to Manchester City for three times that amount after two seasons, the list of players Leipzig have used to massively increase their market value is staggering. The same goes for Benjamin Sisco. The German club signed him for €31 million from fellow owners Red Bull Salzburg before selling him to Manchester United for over €75 million after two seasons.
Another huge profit… an exact copy of the deal that saw Hungarian player Soboszlai sold to Liverpool for €70m.
The examples are endless: Xabi Simmons (Tottenham), Christopher Nkunku (Chelsea), Naby Keita (Liverpool), Timo Werner (Chelsea), Obinda (Juventus), Upamecano (Bayern), Konate (Liverpool) or even Dani Olmo (Barcelona).
The Germans bought the La Masia academy graduate from Dinamo Zagreb for €30m, then sold him to Barcelona for twice that amount after exploiting his full potential over four seasons.
The truth is that Real Madrid have entered into negotiations with a team that does not need to sell and is capable of putting pressure on any club. They are used to great deals and they can raise prices to the max.
With Diomande they perfected their plan. They bought him from “Leganes” for 20 million euros last season. Many considered this to be an exorbitant amount of money, but the Germans knew exactly what was going to happen.
During one season, its value will increase six or seven times. Another success story from the Leipzig academy that never stops producing talent.