Chinese animal lovers fight online and overseas attacks.

In New York City’s Times Square, one of the world’s busiest pedestrian intersections, photographs of Wang Wang appear on a giant digital screen every 35 minutes.

One of the captions reads: “She was loved. She wanted to live. She should still be here.” Similar billboards are plastered on a nearby building at Taipei 101, a 101-story skyscraper in Taiwan. This includes a picture of Wang Wang nursing her cubs. “This planet is also their home. Justice for Wang Wang,” the statement said.

A Taiwanese woman, who spent NT$30,000 ($930; £692), hopes that putting up the billboard will promote a “sense of unity”.

She told BBC Chinese: “Instead of sharing our personal opinions online, everyone feels like we’re talking together about this issue. CK has also set up accounts on platforms like Reddit and X to share the plight of animals.”

“The world needs to know about the cruelty these dogs are subjected to,” CK said, adding that she could not sleep for days after watching the clip of the brutal killing.

Elara, another Taiwanese company, used AI to translate a summary of the problem in more than 10 languages, including Japanese, Portuguese and Russian, which were published online.

Residents in Hong Kong and Macau have raised money to put up posters on buses and trains.

In mainland China, the debate continues, with much of the talk focused on creating awareness to demand legislation against animal cruelty.

A surprising cartoon of Wang Wang and her puppies caught the eye of many soccer fans at the Dalian Stadium domestic game on Saturday. “Every life deserves respect and kindness,” read the cartoon on the big screen before the game.

Domestic businesses, such as beauty brand Amortals and streetwear outfit Wah Yan Ching Nin, have also placed advertisements outside malls across the country, calling for an end to animal cruelty.

Stickers and car decals featuring Wang Wang and her puppies are up for sale on Taobao, China’s largest e-commerce platform.

And people continue to congregate online.

“Let’s continue our post, don’t let the heat of the conversation cool down,” reads a comment on Weibo.

“Continuously speaking out is not about disrupting the social order. (We are doing this) to make more people see it and realize that it is very important not to abuse animals,” says another.