A symbolic step. Two days before the “Battle of Champions”, “Bavaria” surprises Paris.

Bayern Munich have unveiled their new home kit for the 2026-2027 season in a remarkable move that comes just two days ahead of their Champions League semi-final second leg against Paris Saint-Germain at the Allianz Arena on Wednesday night.

The Bayern team will play for the first time in a new shirt in this crucial match, in which they are trying to compensate for the defeat in the first match in Paris (4-5).

Considered schedule

Bayern Munich chose the timing of the announcement carefully as they wanted to tie the launch of the new kit to the huge sporting event in the Champions League spotlight, trying to give the upcoming showdown a symbolic character.

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The club will be hoping that this “new skin” will be a good start before they look to bounce back and qualify for the finals in Budapest next May 30.

A design that combines classic and modernity

The new shirt maintains the club’s historic identity as the traditional red color dominates the design, with modern patterns and dark stripes for a modern touch.

The collection comes from a series of adidas designs that balance classic character with visual innovation, continuing the long-standing partnership between the two brands.

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A well thought out marketing campaign

Harry Kane, Michael Ollis and Luis Diaz were featured on the new shirt at the official launch event in a calculated marketing move aimed at reinforcing the association between the club’s brand and its superstars.

This launch is part of an integrated marketing strategy based on the synchronization of major events and commercial promotions, thereby strengthening the club’s global presence.