Pokémon Go is at 10 and millions are still trying to catch them all.

Over the years, the game has sometimes become a victim of its own hype and global appeal.

Police and security teams once He warned the players They get so caught up in catching the next sidduk that they get lost or put themselves in danger.

According to Reynolds, the game’s massive popularity has sometimes meant “servers tied up under the strain”, meaning connection problems have been “prevalent for some time”.

And while the outbreak has been seen as a good thing by many in the video game industry, Steranka said the initial lockdowns “impacted Pokemon Go probably more than any other game out there.”

As restrictions eased, the game bounced back and people once again looked for reasons to go outside.

Then in the year In 2025, some fans questioned how the future of the game might change when Scopelli – itself a Saudi Arabian public investment fund – bought developer Niantic for $3.5bn (then £2.7bn).

“My hope is that over time we will prove to the players that this is a good thing for the game and the community,” Steranka said.

Looking ahead, Steranka said the game’s focus will remain on community, memories and creating experiences that families can share.

“No matter where I was and no matter what stage I was in my life, Pokémon Go was there for me.”

“It connects with people at any stage of life.”