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Slate Auto, and Bezos’ American car maker a cheap electric caris teaming up with Crayola on five car models. It’s ostensibly the company’s first crayon car, but it fits perfectly with the Slate’s starting point: a gray, unpainted car that was designed from the ground up to be wrapped instead of sprayed to keep costs down.
Five bright colors – Cerulean, Fern, Jersey Tomato, Razzmatazz, and Dandelions— is being dropped from Crayola’s existing crayon line, meaning that, yes, owners will have to say they want the pink Razzmatazz Slate (WIRED’s pick).
Each comes as a starter pack with decals, complete with a paint-coordinated cap and a dashboard accessory Slate calls the “Slatelet.” The packages will be sold on Slate’s online marketplace, along with more than 200 other devices the company already offers.
The base “empty” car starts at $24,950, a price that already makes it the cheapest car on the US market. The EV ships with a single gray body, no screen, and manual windows, all working to hit the low price.
Wraps for the Slate have been part of the plan since day one, with wraps in over 100 styles starting at $500, and the company says professional installation will follow suit. However, even though these cute decorations may bring back childhood memories, the price of Crayola starter packs is definitely not pocket money. A Dandelion or Jersey Tomato upgrade will set owners back $1,550 — triple the price of a standard Slate coating — a lucrative jump considering the brand’s “customization” appeal.
