Spain breaks World Cup viewing figures

Spain continued to record exceptional numbers on and off the pitch at the 2026 World Cup, after their match against Austria reportedly had the highest viewing figures of any televised event in Spain this year. newspaper”Brand:“Spanish.

Spain qualified for the round of 16 after an emphatic 3-0 win over Austria, in a game whose importance was not limited to sports, but rather turned into a popular television phenomenon.

Marca noted that the match attracted an average of 10,760,000 viewers, achieving a 69.5% viewing rate, making it the most-watched World Cup match in Spain so far, as well as the most-watched televised event in the country since the start of 2026.

These figures reflect the huge popularity of Spain’s matches, which continue to attract millions of viewers with every appearance of La Roja in the tournament.

At the broadcast channel level, La 1, affiliated with the Spanish Radio and Television Corporation (TVE), received the largest audience share, with an average of 9,178,000 people and a viewing rate of 59.6%.

The Teledeporte channel also recorded a remarkable attendance, as the match was watched by 771,000 viewers on its screen, 5%, and the paid platform “DAZN” attracted 810,000 viewers, providing a 4.9% viewership.

The game peaked at 10:53 p.m., coinciding with the final minutes of the game, as La 1 channel alone reached 10,447,000 viewers, a spectacle that reflected the level of public interest in the clash.

The crowd’s momentum was not limited to match time, but spread to the media coverage leading up to it, as Marca notes that the high interest in the showdown was clearly reflected in the preliminary plans.

La 1 continued to lead the media field with extensive coverage at the start of the game, as the Road to New York special averaged 1,095,000 viewers, up 15%.

The magazine also explained that more than five million people watched the coverage at some point during its broadcast, which lasted more than three hours, further confirming the huge popularity of Spain’s matches during the World Cup.