What does the Brazilian do.. Neymar raises controversy again with a strange move

Brazilian star Neymar Jr caused widespread controversy on social media when he used his free time during Brazil’s 2026 World Cup match against Scotland to visit luxury store Jacob & Co and buy a classic watch worth nearly a million dollars, a move that raised questions about his priorities for the 2026 title break.

The luxury store, one of the world’s most prestigious classic watch stores, released pictures and a video of Neymar choosing his new watch with the brand’s owner, sparking mixed reactions among followers, especially during the Brazil team’s visit during the tournament break.

The Brazilian player is known for his great passion for luxury accessories, as he has a private collection that includes pieces from prestigious international brands worth millions of dollars, and he likes to share these collections with his followers through his official pages, be it on social occasions.

The video went viral on social media, sparking debate over the timing of the visit as Brazil prepare to face Japan in the next round of the tournament as part of the Seleção’s bid to end a long run of title failures since 2002.

Despite the controversy, Neymar has returned to full focus for Brazil as the Brazilian star plays his first minutes back from injury and is expected to play a key role in the upcoming matches amid Seleção fans’ hopes that he will lead the team to a sixth title in Brazil’s history.

Brazil are set to face Japan in a crucial match on their journey to the tournament, while Neymar looks to fulfill his biggest dream of leading his country to the World Cup and ending a losing streak that has lasted more than two decades.