Amazon’s reputation for value built into AI has grown to reflect the past year

Amazon’s custom price tracking now lets you see How much has the price of goods changed in the last year? To use this function, open the Amazon app and select the “price history” button next to the item’s price, or ask the Amazon AI assistant Rufus.

Growth is coming in a few weeks ahead Amazon’s annual Prime Day eventwhich California The Attorney General was cited in his “price fixing” case. against the commercial giant. In the lawsuit, Bonta accuses Amazon of pushing other companies to raise the prices of their products at other retailers in the days leading up to its annual event. Bonta also claims that Amazon “pressured retailers to raise the prices of products they sell in other stores, or to remove these products altogether.”

Amazon’s premium tracking tool is now available in the US, UK, and India. Although the company released a tracker built in 2024, you can only see the price of products 30 and 90 days up to now. You can also use third-party tools, such as CamelCamelCamel and Keepa, to view the price history of products on the site.