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Apple warned us. The company calls price increases on its products “inevitable” a few weeks ago. On Thursday afternoon, they became official on Apple’s website.
Its shiny new MacBook Neo it was $100, now at $699. Meanwhile, the MacBook Air gets a $200 price increase, now starting at $1,299. This gives you a beefy configuration, with 16 GB of RAM and 512 GB of storage, but it hurts to come just a few months after the refresh of this laptop.
The increase in MacBook Pro is very complete. It’s about $400 with a starting price of $1,999, which is a 20 percent increase. This comes with double the storage of the MacBook Air, but remember: it uses the same M5 chip under the hood. There hasn’t been much of a price difference between the Pro and Air models in years.
But there is a bright spot in all the doom and gloom. The announcement came in the middle of Amazon Prime Day (which is now four days away), and there’s a discount that looks really interesting. From now on, you can still buy 13-inch MacBook Air for $949 on sale, which is now $350 off Apple’s current retail price. Although a $590 MacBook Neo it’s looking pretty cool now that it’s $110 off the full price.
The worst thing, however, is on the MacBook Pro. It’s not listed for sale on Amazon, but at $1,549, it’s $450 off Apple’s price. I don’t recommend buying this for personal storage, but if you have your eye on this model, now is the time.
I must say that MacBooks are not the only products affected by Apple’s price hike. When iPhones are still not affectediMacs and Mac Studios have gone up in price, along with the entire iPad lineup. Here are the new prices: