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Joyce, from New York, never thought that finding her first apartment in the city would be so easy. But he no longer thought that he would be in “hell.” After looking around, Joyce found the home of her dreams: an expensive studio in Manhattan.
She said: “It was big and airy, and there was a fireplace. The kitchen was small but well equipped and looked like it had been recently renovated. She left everything to see the house, and when she got there, she learned that five other women, all her age, had arranged to see it later.
He told me: “I walk in, and it’s not the same house. It was smaller than it looks in the pictures. The kitchen sink was different. The stove was missing a few tips. There was no fireplace. “There’s an idea of the house we saw in the pictures,” he said, and then there was the house. “My friend said we could tell it was AI because there was a plant on the gas stove in the picture.”
Advertisers in New York City have always had a knack for making even the most gaudy rooms look like walkthroughs, but AI releases have given them the ability to do so with the click of a button. For renters, this means spending more time looking at each listing so they don’t end up in a home that looks better online than it does in person.
Virtual reality isn’t new, but AI is. Bee, a Realtor working in Florida who asked that her last name be withheld for privacy reasons, said stairs often help people think about how to remodel or renovate a home. “You’d be surprised how little skill a buyer or a lender has,” he said. “Preliminaries can be anywhere, like $40 to $400 depending on what you’re doing, when the real deal can’t be done under the big crowd.”
He showed me a picture from one of his entries, a house with furniture he described as “old fashioned.” The living room had luxurious sofas, an ornate wooden coffee table, a Persian-style rug, and rich rugs. Then he showed me how he redecorated it with ChatGPT. The white sofa, the lighting track, and the woven rug, were very modern. He said the edited photo does not go on the list, but he shares it with customers to show how to update the property.
Real estate agents and brokers have several tools to present their properties. Bee favorites include Stucco and BoxBrownie, which pay per listing. But Bee said there’s a difference between using a visualization app to show what a house might look like with new furniture and a small DIY upgrade, and using AI tools to create misleading listings. “There is a case waiting to happen,” he said. “I think ‘digitally altered’ isn’t quite right. I don’t put the word ‘digitally altered’ like I have AI laying the bed, but ‘digitally altered,’ to me, they say, ‘I drilled.’
Madison, who lives in Queens, said she wants to start looking at apartments before her home falls apart. During the six years she lived in New York, she found rooms through Facebook groups and, once, through correspondence with Lex’s classmate. This time, he’s been focusing on StreetEasy, where he’s seen a growing number of AI-enhanced listings.
“I think fake or misleading pictures of homes have been around for as long as online home listings have been around, but it’s a lot more now,” he said. While the pre-AI illusion included pictures of completely different buildings, “now I’m looking at a picture of a room that looks real until you start looking at the details of the furniture and things like that, when they’ve taken a good picture of the real room and said, ‘Hey, ChatGPT, can you put these chairs in for me?’
Some countries are starting to crack down on AI-enhanced lists. New York recently enacted a law mandate the disclosure of AI in advertisementsbut laws mainly focuses on “artificial producers,” not on AI-engineered seats. But the secretary of state in New York said give a warning last year about misleading AI-generated or AI-enhanced listings, noting that advertisers are already banned from sending fraudulent ads.
Latest in California Law of Modified Images goes further, requiring every advertiser to disclose when they use AI to alter or enhance images. But like broker and Realtor laws, the laws governing the use of AI in listings and other advertising vary from state to state.
Joyce, who found the house after months of searching, said even the descriptions appeared to be generated by AI. “Everything is ‘beautiful.’ Everything is delicious. You see the same words over and over again, where everything has a ‘spa-like finish,’” he said. “The brokers are already dishonest, and now they have a lying machine in their pocket.”