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Men A recent video by Marc Isaacs, a disturbing documentary maker reveals that an AI research lab recently licensed all of his work. This is a century of droll, unadulterated studies of ordinary life in Britain – from poetry. Raise itof coming and going in a London tower block, and The Wonderful World of Frinton-on-Sealiving in a retired town called “God’s waiting room”, for Philip and His Seven Wives, where the old merchant claims to be a Hebrew king. Isaacs agreed to let data scientists at the University of Southern England feed this and other data into their system to derive real human emotions from which AI characters could be created. His film about his experience took its name from a university laboratory: Synthetic sincerity.
But how is the film made? “Well, we created the University of Southern England,” admits Isaacs, 59, over lunch at Thisa Uyghur restaurant near his home in London. The choice of location was not accidental: the chef and owner, Ablikim Rahman, who is walking around us today carrying bowls of thick, crispy leghmen noodles, appears in Synthetic Sincerity being photographed by AI boffins and transformed into an avatar. This is Rahman’s first film, though he hasn’t seen it yet: “Soon,” he says with a sheepish smile.
Sitting across from Isaacs is the film’s 67-year-old screenwriter, Adam Ganz. “Making it a fictional university meant we didn’t need anyone’s permission,” explains Ganz. So was Isaacs asked to license his AI work? “No,” the old man says in a loud voice, “but I have heard of people who do.”
He and Ganz aren’t trying to pull a fast one with Synthetic Honesty. Instead, he uses his creativity to tap into places that straight text cannot reach. This intentional fantasy started with their two previous pictures. Filmmaker’s Househe stays at the house of Isaacs when the guests meet for a day, and This Blessed Plotabout a Chinese student making a film in a beautiful rural location in Essex, everyone left the film industry. The Happy Plot features a number of characters who appeared as themselves in Isaacs’ earlier novels but were recast in the new film as fictional characters; someone just plays ghost.
Although these three images appear to be documentaries, they all show non-actors performing scenes and dialogues written by Isaacs and Ganz. In Iran, the method is widespread, creating art such as Abbas Kiarostami’s Close-Upwhich Sight and Sound magazine named one of the 20 greatest films of all time. In the UK, the documentary or documentary genre is easily associated with TV shows such as Made in Chelsea and The Only Way Is Essex, although it has also spawned a home cinema treasure: Michael Winterbottom’s 2002 refugee drama. In this countrysay, or Big BangJack Hazan’s 1973 film about David Hockney, which is often misrepresented as a documentary.
Isaacs, who counts Louis Theroux among his admirers, was no cult leader even before his daring side-turn. As someone who rejects the idea of ”white” writing, intervention has always been part of his repertoire. In Outsiders, from 2014, he filmed a street conversation on a road in the East Midlands without revealing that all the customers were thrown in advance and entered. Was he asleep? “I think so. And the industry was asleep again.”
He is no longer optimistic about the state of general supplies. “It’s terrible,” he says, referring to Netflix’s iconic content as such Beckham. Ganz admitted: “Britain was often a good way to find out what other people were doing.” Every week on the BBC or Channel 4 there is a very different lifestyle. Now the common people are completely gone. Both fondly remember Sofia Coppola’s new film about Marc Jacobs, Marc and Sofiawhat he saw recently. “It was like watching an AI,” says Ganz.
Creative honesty is the solution. Before the end of its 70 minutes, the film has talked about the revolution of AI, the democratization of images and the concept of reality itself and touches on Israel’s bombing campaign in Lebanon, the migration of the Uyghur people and the advent of pro-China censorship in UK universities. All are handled by the director’s wisdom, personality and lightness of touch.
Most effective is the comedy between the intelligent Isaacs, showing his face in one of his films for the first time, and a female AI avatar who seduces, irritates and at times criticizes him (“It’s rude to disturb him, Marc”). He’s played by Ilinca Manolache, a Romanian actress who used an AI filter to look like an Andrew Tate-type horror in Radu Jude. Don’t Expect Much From World’s End; he is currently shooting Martin Scorsese’s What Happens at Night alongside Leonardo DiCaprio and Jennifer Lawrence. For Synthetic Honesty, Isaacs filmed him on Snapchat and then fed the results through AI. “It’s funny how as an actor he likes to hug…” His imminent end? “That’s it.”
Isaacs is surprised that not all of them messed with the film’s logic and installation; he thought that one contribution would be the scene at the beginning where the avatar calls him to “come to the place where I was made”, pulling him into the AI lab. “Some people are very disgusted,” he says, recalling the events of the festival in Thessaloniki. “Later this guy came to me and said: ‘Well, you’ve made your point, you’ve shown me that you don’t believe anything. I think his point was that we made him question what he saw. But just from the oldest records, the concept of truth has always been difficult.”
In this case, the form and the content are better compared in Synthetic honesty. Concerns about AI and its credibility are underpinned by the inherent skepticism that viewers of Isaacs’ film will no doubt entertain when considering how much of what they’re watching is real — and what “real” means. To emphasize this point, Isaacs includes BBC footage he made years ago that was never broadcast. The story was about a former Iraq war veteran and bounty hunter turned liar and imposter. It’s not just AI that can be realistic and effortless.
The man from Thessaloniki may be angry but feeling confused by the film is a good starting point, thinks Isaacs. “When people say: ‘What can help them?’ . . . I hate that word.” Raising questions is very difficult. Who can the filmmakers answer to?
It may come as a surprise that he and Ganz are interested in AI. “Why not use it to track battles with hundreds of soldiers?” asks Ganz. Perhaps, the real problem will be representing the world in which people live.
For his part, Isaacs was determined not to make a dystopian film. “We didn’t want to go down the path of doom and gloom. The audience responded to the scenes where the AI gives Ablikim the voice to say things he wouldn’t say as himself.” As for making movies, I’m waiting for another auteur to do something amazing with AI. French new wave.”
When I ask how AI has changed the way he works, he gives Ganz a guilty look. In preparation for their next film, which will star Manolache and live among Romanians in northwest London, Isaacs took the first ideas and ran them on ChatGPT to get ideas. “Some of the things that came back were not bad,” he says happily. “Then I sent Adam the results, and he replied: ‘Why!