Momfluencers Are Pushing AI As A Better ‘Partner’ Than Men

Lilian Schmidt can not, for the life of him, figuring out how to get his daughter to sleep.

Any advice given to him by sleep experts or his pediatrician didn’t work—no white noise machine, no blackout curtains, not even stroking. “Every day, it took two or three hours for him to sleep,” recalls the brand consultant from Zurich. They would scream and fight and we would all be tired and frustrated by the end of the day.

When her daughter was 3-and-a-half years old, a dark-eyed and desperate Schmidt turned to a difficult parenting tool: ChatGPT. The advice it gave “was very different from anything I had heard before,” he says. “She said she needed more encouragement,” meaning her daughter chews gum or jumps on a trampoline before bed.

For Schmidt to be so shaken, it worked. In less than five minutes, her daughter lay next to her and fell asleep. “I was scared,” she said. “I was like, ‘Oh my God, no one is going to help me except ChatGPT.’

From there, Schmidt, who also has a 14-year-old stepson, became an AI evangelist. In June 2025, he posted a TikTok video with the caption, “I turned ChatGPT into my parent,” and it went viral. His followers grew to 27,000 in just three weeks. He created his own GPT, Coparentand started selling the opportunity to earn $37 on his website.

Schmidt is one of a growing group of women who call themselves a new breed of momfluencer—not just those who use imagery to make the mundane task of motherhood more fun, but who question whether the task is even necessary. They post videos like “The AI ​​Assistant That Is My Mom’s Brain Now” and “How to Use AI as a Mother“I also recommend tips or personalization books for women who “want a parent who doesn’t forget sunscreen or ask you to write things down,” as Schmidt writes in one TikTok post.

One person missing from Schmidt’s content is a longtime friend. In her videos, she covers all aspects of parenting, including meal prep, grocery shopping, and kids’ arts and crafts. This highlights the reality; Women see the majority of physical and mental work in US families, according to the 2022 Department of Labor research found that employed women spent 13.5 more hours per week on housework and an average of 12.5 more hours per week on childcare—a 40 percent increase from 1975.

This does not mean father no help around the house. Pew data demonstrations that fathers now spend twice as much time on housework and child care than 50 years ago. But by and large, women are still expected to carry most of the household burden.

“It’s not that my partner isn’t helping me, because he is,” says Schmidt. “But for moms and dads, there’s a lot of invisible work that you do and everything is in your hands, and it takes time for your children to be away from you.” Moms flocked to her website after seeing her use AI “to be present with my children and to be emotionally stable, to be a good mother and a happy mother and not a stressed one.”

Women are underrepresented (more than 20 percent less, according to 2025 learning) use reproductive AI in their daily lives more than men, a difference known as the “AI gender gap.” Artificial intelligence tools suffer from what Stephanie Leblanc-Godfrey, the founder of the company Mother AI who calls herself a “maternal technologist,” likes to call the problem “PMS”, meaning that she becomes “pale, male, and old.”