Apple’s approach to smart glasses is similar to smartwatches

Apple isn’t just looking to take on the Meta in the smart glasses market; is looking to upgrade all eyewear, according to Bloomberg is Mark Gurman. When the Apple Watch was introduced, it wasn’t competing with the Pebbles and Motorolas of the world. The company also had Swatch, Fossil, and Seiko in its lineup. Likewise, Apple’s smart glasses will be positioned not against Meta and Samsung, but against Oakley, Ray-Ban, and Warby Parker at a price of $200-$500.

The Apple Watch makes about $17 billion a year, but the eyewear is a potentially bigger prize. Where the watch market is worth comparing $132 billionAccording to Mordor Intelligence, the eyewear is expected to be produced in the middle $180 and $200 billion per year.

In particular, Apple does not plan to play at the lower end of the market, leaving companies like Cartier and Matsudato to take care of high-end customers. The company tried to compete in the luxury watch market with the $10,000 gold Apple Watch, but to no avail. So this time it seems that Apple is focusing on the average consumer.

The company believes that its strong brand, industrial design and combination of iPhone will lead people to look for new fixed glasses to make a pair of Apple instead. Apple’s ecosystem of more than 2 billion devices, its global retail presence and the promise of artificial intelligence to help people interact with the world around them will also help.