Is the Design of the Ferrari Luce Really Bad? 3 Italian Car Experts Get Rich

Ferrari Luce, the first electric car in the history of the brand, has produced a serious conversation online, while comments and suggestions about the design continue to flow online.

The Luce, an electric sedan priced at $650,000 The Ferrari is delivered with honors and events at the Quirinale in Rome on Monday, he has paid dearly for coming out from behind the curtain. Since Monday, the automaker has been plagued by complaints and doubts about Luce. It’s not just the price – which is high even for a Ferrari – but what the car represents and how it fits into the brand’s long and distinguished heritage. The day after EV started, Ferrari stock is down 8 percent.

Luca Cordero di Montezemolo, the former chairman of Ferrari, said, “We can destroy the myth.” Carlo Calenda, an Italian senator and the country’s former finance minister, called the release “a tasteful and technical insult,” and took the opportunity to attack John Elkann—head of the Agnelli family, which has a controlling stake in Ferrari—and his management of the family’s finances. Closing the circle was Matteo Salvini, who as Italy’s transport minister was forced to intervene. His negative attitude, along with the invitation to Enzo Ferrari, shows that anything can be said about Luce.

Beyond anything one might imagine, the Luce is a very different car from its predecessors. It weighs about a ton more than a hybrid, uses four electric motors (one per wheel), and is built to seat five people. Its ability to accelerate from zero to 100 kilometers per hour in 2.5 seconds is amazing; The sudden rush led Ferrari to negotiate with NASA to prevent such a run from being physically unexciting. “Engine note” inside the car uses an electronic sound.

We spoke with Luce who confuses and divides Maurizio Corbia car designer of more than 30 years. Corbi, who trained at the factory company Bertone and later at the car manufacturer Pininfarina, explains why the Ferrari Luce caused such controversy, both among insiders and the general public.

“I think it’s a great way to advertise,” says Corbi. “He really threw a stone in the pond, and that’s what people are talking about.

“The world of cars, and design in particular, follows a fine line. It’s always changing, but there’s always a need for a timeless culture.” Ferrari, when it comes to road cars, means Pininfarina. The greatest masterpieces of the genre have a signature. this project, because it has moved away from the approach that Ferrari has taken in recent years.