The AI ​​update in Google Search includes more ads

Google’s AI search engine appears to be outpacing its ads. Now, when you search for products, Google Gemini AI chatbot they will provide the necessary things and make a “custom explainer” about why you should buy a real one.

The update comes a day later from Google revealed a new Search box for big questions, interviews, and looking at AI-generated results. In the example shared by Google, someone searching for “compact espresso pod machine” can see the Nespresso Vertuo Up under “Sponsored Product”, along with an AI-generated description that says:

For a good machine, look for the compatibility of the capsule with different flavors, the ability to make rich crema, fast heating, and one touch of the thickness of the cup and iced coffee. A small, quick-start machine that uses Vertuo capsules with many flavors and beer preferences (like iced coffee). It heats up in 3s and makes up to 6 cups.

Search will also display ads with a built-in chatbot. These ads will show an “Ask a question” button, which you can press to start a conversation with Gemini. The AI ​​chatbot will use the information on the product or service page to answer your questions, and may also prompt you to fill out a contact form with the business.

Google is experimenting with new types of ads within AI Mode – its chatbot search engine – as well. The the company first introduced “support”. for some questions in AI Mode last year, but this ad format is very visible in your face.

One of these options may show a supported item that answers a specific question, such as, “What are some ways to reduce my house’s unpleasant odor?” AI Mode can display “assisted” air conditioning results under its response, complete with product descriptions and images. In Google’s example, the ad appears to show the entire screen when you scroll.

Google is also testing an ad model that shows ads or services offered in search results. If you’re looking for a language learning service, for example, AI Mode may post an ad for Duolingo at the bottom of the list, with information about these apps.

“We’re re-introducing AI Search ads to be an extension of your conversations,” said Vidhya Srinivasan, vice president of advertising and marketing at Google. “This next-generation advertising model closes the gap between a person’s first inquiry and their final purchase, making it easier to find new content.”