Google Search Goes Big—and It Doesn’t Want You Anymore

AI assistants are anywhere. Every summary I’ve been on of the software industry in the past year has involved something assistants-using artificial intelligence tools to revolutionize digital services. Although there was a break in early 2026, if plucky OpenClaw The help that early people used to manage their online life, many people have not yet started to accept this style of everyday life. This won’t last long if Google gets its way.

Pa Google I/O.

“You’ll be able to create, edit, and manage multiple AI assistants for many of your tasks, in Search,” says Liz Reid, who leads Search at. Google. They provide an example of setting up an agent to track market trends and send you alerts using real-time data—when real-time events are accomplished.

Along with these new additions coming to Search, Google also announced a new version, Gemini 3.5 Flash, as the default global version. AI Mode responds, and an improvement to the Search box that makes it more responsive to user input.

Regular Answers

One of the main things we encountered is a new way of collecting data through “information agents” that can be much faster than what was done in the past and automatically inform them through your requests.

“Ask Google to inform you about anything, and now our assistants can work for you even if you’re not using Google,” said Robby Stein, vice president of search marketing. “So, you can be sleeping, and it’s still helping you.” This will come first to subscribers Google AI Pro and Ultra plans this summer.

In Google’s example of how this might work, a user asks AI Mode through the Google app to keep “updates when any of my favorite athletes announce sneaker releases or signature drops.” Then, AI Mode creates a unique experience for the user, designed to analyze their needs. When a new shoe drops that fits this, like A’ja Wilson’s pink Nikesthe user receives notifications with sensitive content and fraudulent purchase methods.

Booking assistants are another form of automation in Search that Google will expand this summer. At previous I/O conferences, Google released similar AI features, such as those that disappeared Duplexwhich invited companies on your behalf to set up a restaurant reservation or salon appointment. Google continues to talk about this important concept with agents that can search for local business needs, even calling the barber down the street to give him a price for a haircut if it doesn’t appear on the site, helping users gather information with little involvement.