Alexa is going to Amazon.com

Amazon is bringing Alexa Plus to Amazon.comincluding his An AI-powered LLM directly to the purchasing company.

Starting today, when you write a question to Amazon, you’ll be talking to Alexa for Shopping, the company’s new assistant, powered by Alexa Plus. So, while searching for “toilet oil” will still return a list of expected results, typing “What’s the best skincare for men” or “When did I last order AA batteries” will now trigger a response from Alexa.

Alexa for Shopping is taking over Amazon Rufus AI Assistant and, unlike Rufus, it will be front and center in the Amazon app and on the website. According to the company, the AI ​​assistant will take all the responsibilities of Rufus and bring a few of his own.

At launch, Alexa for Shopping capabilities include setting up price alerts, comparing products, and reordering products. It can automatically buy items for you based on your settings, like if something goes down in price at a certain time – “Add sunscreen to my cart if the price drops to $10 and I haven’t bought it in the last two months.”

Alexa for Shopping can also go shopping for you on other websites, via somewhat contradictory helpful Buy for Me servicesearch for a whole year of the product’s price history, and automatically monitor your sales and marketing using “sustainable events.” All of this can be done by simply typing what you want into the search bar.

The service does not require an Alexa account and is open to all Amazon customers in the US, with availability increasing in the coming weeks, according to Daniel Rausch, vice president of Alexa and Echo. Along with the main search bar, the Alexa for Shopping assistant will also be in a dedicated Alexa for Shopping window.

While Alexa for Shopping is a combination of Alexa and Rufus, the main difference is that it’s “more integrated, more capable, and more ubiquitous,” Rausch said. Seaside in conversation. You can get the assistant on all Amazon and Alexa devices, creating “across-device access.”

In addition, he said, Alexa for Shopping has a wide range of features, it uses multiple models and suggestions to answer your questions. Along with more from Amazon.comit will pull from the Internet and use whatever information it has about the customer, “to figure out a specific answer to your question,” Rausch said.

You’ll also get what you like if you have an Echo smart speaker or a Show smart display, Rausch said, using an example of a science project. If you interact with Alexa Plus on a smart speaker, say by asking for ideas for this project, when you go to Amazon.com and write “show me what I need to buy for my science project,” Alexa for Shopping will have stories from previous conversations. Additionally, if you post product pricing information, you’ll receive it on your Show devices and the Amazon app.

Alexa for Shopping answers will be displayed more fully than what you get when typing a question into Amazon. If you’re thinking about making another purchase, Alexa for Shopping can create a “shopping guide that compares features, prices, and reviews across Amazon and the web based on your interests,” according to a blog on Amazon.com.

Rausch shared an example of someone looking for the best headphones for travel. Typing in the question organizes the results and features of the trip, and then “Alexa comes out and answers your question and makes it one consistent thing,” he said, concluding with a comparison of products and views generated by AI from customer reviews.

Your shopping experience on Echo Show smart displays is also getting a boost with Alexa for Shopping. The “smart shopping experience” is now available on the Echo Show 15 and 21 and will come to the 8 and 11 devices next month, Rausch said.

To date, the Show’s hardware purchases have been limited and mostly audio-centric. Now it will have a full view of the Amazon store, which allows you to use all voice controls and touch the smart display to navigate the store. Rausch said you’ll be able to change things like Register and Save settings, change the payment method or shipping address for your purchase, and filter product features using both options.

Google and OpenAI have released products that use chatbots to help you shop more successfully. Rausch believes that Alexa Plus has the potential to provide end-to-end information, allowing you to move from an idea to an object at hand. “This kind of buying is not just about looking for parts,” he said. “You don’t just look at a bunch of websites and think you’re going to have an end-to-end shopping experience. Some people stumble because it’s too complicated and it takes time and effort to do something.”

“Finding all the options and what customers want from AI and shopping,” he said. But finding all the ways would require customers to feed more personal information into the service, and in addition, to trust the company more. I am Distrust of AI is growingthat can be a big hill to climb.