Trump Media is going to sell instant ‘market moving’ posts to Wall Street.

Trump Media and Technology Group, which owns Truth Social, is launching a paid service to give Wall Street firms faster access to the most influential posts.

From August 1, he said, instant updates will arrive from “high-level” accounts. US President Donald Trump currently has many followers on the platform.

The company behind the app hopes to create a permanent new source of funding for the now-loss-making organization.

It may be aimed at financial traders who want to quickly see the news that moves the market. Trump’s social media posts create a sudden uproar in international markets, especially when he writes about trade and tariffs.

For companies, a delay of even seconds can be costly. Until now, banks and merchants had to track the app manually. The new system sends posts directly to paying customers.

Kevin McGurn, Trump’s interim chief of media, said that “markets are already moving on Truth Social’s posts,” adding that the service will generate continued profits.

Trump Media did not say how much he would charge for the service.

The new trading data feed, called Truth API, promises to deliver posts to institutional clients in “milliseconds”.

The service operates 24 hours a day, seven days a week.

In the year The company, which launched the social media app in 2022, said some companies had been copying its data without permission for months.

McGurn warned that Trump’s media would soon block these methods, forcing companies to buy the official feed instead.

Trump could benefit greatly from the move. Because the family remains the majority shareholder in the company, the president directly benefits from the sale of the accelerated shares.

The BBC spoke to Trump media about whether or not the president’s inauguration would be included in the pay-per-view. The White House declined to comment.

While other social media networks sell information, the move highlights the unique overlap between Trump’s private businesses and his public role as president.

Mark Spiegel, an investment expert at Stanford Capital Management, said the feature would be “unprecedented” if it included the president’s posts.

Companies selling breaking news are “at a disadvantage” if they don’t pay for quick access because they risk missing out on potentially market-moving posts, Spiegel said.

But to put this in context, keep in mind that Trump’s posts account for only a fraction of what moves the markets.

Robert French, a partner at the US law firm Dynamis, told Reuters: “It certainly doesn’t seem fair, but yes, a technology platform can bring about a level of information sharing without violating federal security laws.”

Additional reporting by Osmond Chia