Online marketplaces still sell dozens of unsafe baby products, which? He gets

Potentially dangerous baby products – including self-feeding devices, pillows and sleeping bags – are still being sold on online marketplaces in the UK, such as Which?

A consumer group found 150 products listed for sale by third parties on sites such as Amazon, eBay and TikTok – despite official safety warnings and product recalls.

in which Sue Davies, head of consumer protection policy, said the investigation showed “how easy it is to find these unsafe products” and urged the government to hold marketplaces accountable for the safety of products sold on their sites.

Most of the companies involved said they have removed some products which? It is marked.

The investigation looked at three types of products that had received a warning from the Office of Product Safety and Standards (OPSS): sleeping bags, self-feeding and sleeping pillows.

The unsafe products were listed on eight online marketplaces – Alibaba, AliExpress, Amazon, eBay, EC, TikTok, Ongza and Wish.

Of the 150 unsafe products it found, more than a third were designed to feed babies from a bottle with little or no assistance despite the “obvious” risk of choking. he said.

Thirty-three were long straw designs, and 21 were pillow bottles designed to hang around a baby’s neck.

In the year These bottle feeders are available on a variety of platforms, despite an OPSS warning asking businesses to avoid these products by 2022.

The investigation also found 59 sleeping bags with or without hoods and 37 sleeping pillows sold for babies, despite the risk of suffocation and overheating, as well as NHS safe sleep guidance.

The OPSS also issued a warning for baby sleep pillows – some of which are marketed as improving nighttime sleep – in December 2025.

“Children’s lives are at risk because these platforms will not stop dangerous products from reaching their customers — even though they know full well that these products can be deadly,” Davis said.

She added that the government should “immediately use the new powers under the Product Regulation and Measurement Act” to “clear legal obligations on online marketplaces to ensure the safety of products sold through their third-party sellers and strict enforcement of short-term minimums.”

When buying baby products, which? He advises parents not to buy any self-feeding aids, and children under one year of age do not need a pillow to sleep at night.

It also says to never buy a baby sleeping bag that doesn’t have a hood or arms, or has oversized material or fasteners, and make sure you buy the right size sleeping bag.

The Lullaby Trust, a baby sleep safety charity, says the safest place for a baby to sleep is on their back on a firm, flat mattress.

Seven of the online marketplaces issued statements in response to the findings.

Amazon spokesperson in which? He stated that he has removed the mentioned products, continuously monitors the products sold on the site and takes quick action when he becomes aware of potential issues.

“Parents trust Amazon because we take customer safety incredibly seriously, especially when it comes to children and infants,” he said.

Alibaba said it would remove any “non-compliant products” and “will continue to educate sellers and take action against those who violate our terms of use.”

AliExpress said it “takes customer safety and product compliance extremely seriously”, adding that the relevant products have been removed from the UK market and will make “necessary improvements to existing regulatory measures” to prevent these products from appearing again.

eBay says it uses “technology, AI and expert teams” to remove unsafe items from its platform, says it has removed some suggested items and is conducting extensive checks to remove similar items.

Where is the Etsy spokesperson? He said he had removed all of the suggested details, saying, “The safety of our users is paramount.

TikTok said it had removed the products suggested by the investigation and notified customers.

OnBuy said that all relevant products have been removed and that it is working closely with OPSS to ensure that unsafe and non-compliant products are removed from the marketplace as soon as possible.

The BBC has contacted Vision and the Department of Trade and Commerce for comment.