West Ham are heading for the Championship – now what?

West Ham They were always against him in Sunday’s final. Leeds They need to win and hope Everton They won Tottenham If they stay.

As a result, there was an air of acceptance among their fans in the hours leading up to the game, as they chose to bask in the blistering heat rather than revel in a disappointing campaign.

But the disappointment came later West Ham He became the leader in opposition Leeds Midway through the second half, the fans directed angry chants at chairman Sullivan, with many to blame. West HamThe current problem.

From what point of view West Ham Finding themselves now, however, can immediately invoke positive experiences in plotting to return to the top flight.

He did it twice during his time at Birmingham, in 2007 and 2009, and again. West Ham In 2012

On the first two occasions, at St Andrew’s, Sullivan was rewarded for sticking with the managers who led the relegation – Steve Bruce and Alex McLeish. as if West HamIn the game he brought on Sam Allardyce, who led the club back to the Premier League.

This is different. West Hameven if. Sullivan is survived by his longtime business partner, David Gold, who died in January 2023. Gould’s daughter Vanessa owns 25.1% of the club, American businessman Tripp Smith owns 8% and Royal Mail owner Daniel Kretinsky is in the process of matching Sullivan’s 38.8% stake in Gold. Sullivan’s longtime and trusted vice chairman, Karen Brady, resigned in April. Karim Virani took over as CEO.

There are financial issues. West Ham They posted a loss of £104m in their final accounts for 31 May 2025 and are on track for another heavy loss this year, sources said.

It’s a problem, but not a big one now that the English Football League has announced that Squad Cost Rules will come into effect for the 2026-27 season. The finer details are still to be published, but basically clubs will be allowed to spend 85% of their income – and West HamHis earnings will be more than any Championship rivals and perhaps even more than any other Championship club.

However, football finance blogger Swiss Rumble speculated. West HamThe cost ratio for 2024-25 is 90% and the club has made it clear on recent accounts what it means to be relegated.

“The club’s main business concern is the risk of relegation due to the serious financial crisis that will follow the Men’s Football Club,” it read.

“(Toward the relegation period) more significant mitigation measures, such as additional player losses, are needed to generate transfer fee income and wage savings.”

Club sources estimate that total revenue will drop between 50% and 60%. Income by West HamLatest accounts were £227.6m, down from £269.7m last year.